C FLORAL

C Floral is a fictional florist for which I designed a website in the context of my graphic design training. It sells original, high-quality bouquets and targets high-income customers. 

I wanted to highlight the craftsmanship and the originality of their floral creations; which accordingly take center-stage of the website through colourful, spanning photographs. In large format and without margins, they allow total immersion in the floral world. The idea was that browsing the site should be an experience in itself, and not simply a presentation of the bouquets.

With the photos playing the main role, the text is kept to a minimum. For example, the menu only appears when you click on the “hamburger button” at the top left. On the “Our bouquets” page, the name of the bouquet only appears when you move your mouse over a photo.

The absence of flashing elements, pop-up windows or videos makes the navigation fluid and creates a soft atmosphere.