GREENBULLIT

Green Bullit is a fictional brand for which I created packaging in the context of my graphic design training. New Zealand-based, it sells selling kiwi-flavoured energy drinks. It targets young, urban working people whose lives are busy, juggling a professional career, a social life and sport activities.

I chose to create a motif featuring symbols of New Zealand, such as palm trees, mountains, water and parrots, as well as a kiwi in the shape of a sun to evoke the flavour of the drink.

To ensure that the packaging catches the eye of consumers on the shelves or on the internet, the motif is dense and almost fluorescent green. The fir green background adds a sense of calm, while the fine lines of the motif ensure a modern look.