TERRE DE MAI

Terre de Mai is a fictional brand for which I created a packaging and an advertisement campaign in the context of my graphic design school (EDAA). The brand claims itself ethical and transparent and offers cosmetic products made from natural ingredients. The objective was to create an advertising campaign and a packaging that reflected the brand's values and spoke to active women.

To help the poster stand out in an urban environment often saturated with images, I used an abundance of flowers, superimposed and intertwined to bring dynamism and colour. At the same time, a certain sobriety had to be maintained in order to inspire confidence and convey the transparency that the brand asserts. A thin frame runs the length of the poster and seems to enclose the wild enthusiasm of the flowers. The background is light in colour and the text is kept to a minimum.

The end-result is a lively, colourful visual, that avoids the saturated designs often associated with false promises and marketing traps.